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Preparing for Launch: Mike’s Updates March 2018

Hello Friends,

I know what you’ve all been waiting to hear. Blind Switch, my highly anticipated third suspense novel, is complete and ready for publication. Well, as the saying goes, one outta two ain’t bad. Yes, at long last, the book is done in terms of a finished first draft. I am beyond thrilled about that. As for that ready for publication part… I do still have a few tasks to which I must attend.

First round revisions are already underway. Based on past experience, a second and third round will surely follow, as will the dreaded copy editing phase. After all that it’s a simple matter of coming up with an eye-catching book cover design, creating a new Blind Switch page on the michaelsova.com website, choosing a suitable release date, arranging some pre-order promotion, formatting the manuscript for print and eBook, etc., etc. Here I was thinking I’d accomplished something momentous but now I feel like my work has barely begun. I guess that’s life in the big city.

Okay, so you can’t get the book just yet.   What, you may ask, are you supposed to read while I’m still busy i-dotting and t-crossing? I’m glad you asked. In addition to countless hours devoted to the new novel, I’ve been working on expanding my brand (such as it is) beyond the great and powerful Amazon. As difficult as it may be to comprehend, people do on occasion shop elsewhere.   It’s admittedly a much smaller pie but I still want my slice.

Are you familiar with a website called Smashwords? If not, and if you are a fan of eBooks, I do encourage you to check it out. Catering to independently published authors, Smashwords is a distributer, publisher, and retailer. Adding my titles to their Premium Catalog, which I’ve done, makes my novels available virtually everywhere eBooks are sold. That includes the iTunes Store, Nook Press, Kobo, the Kindle Store and a lot more. Smashwords also offers unique promotional opportunities which I plan to explore and utilize in the coming months.

For now, please visit my Smashwords Author Profile Page. While you’re there you can sign up for Author Alerts so you’ll be notified whenever I release something new, and you can take a look at my new Author Interview. I tell all my deepest, darkest secrets. I am a fiction author, though, so don’t believe everything you read. I will tell you one thing you can believe. More info on Blind Switch will be available soon!

Thanks for your time,

Mike S.

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