Almost Ready for Some Football? Mike’s Updates Aug. 2017

In my last newsletter, I indicated that my 21 Sundays of Fantastic Football Food cookbook would be available in mid to late August. Mid August has already passed us by and no official release date has been set. However, I don’t want you to think I’ve just been sitting around with my thumb up my turducken. I have been busy—very busy. Let me count the ways. I’ll start with the packaging.
They say you can’t judge a book by its cover and I say that’s a bunch of hooey, especially when the vast majority of books are purchased online. The cover is the first thing you see and you automatically start judging whether you intend to or not. Thus, the cover design has to be at least marginally eye-catching or no one would ever venture beyond the thumbnail image.
      Not to pat myself on the back or anything but I had what I thought was a brilliant idea for the 21 Sundays cover design. Imagine if you will a close up of field goal uprights brightly illuminated by stadium lights. But, instead of a football, the focus is on a single, large, juicy and utterly perfect chicken wing. Nice, right? I shared my vision with Robin Gilbertson, creator of the covers for both Parlor City Paradise and A Shot at Redemption. As usual, she gave me exactly what I wanted and I was quite pleased. I then showed the new design to my best friend in the world and someone I can always count on to tell me the truth even when it hurts. He pointed out what I should have realized all along. If I’m trying to sell a cookbook, which I am, a solitary piece of poultry isn’t enough to get the message across. I went back to the drawing board—sort of—added a few more images along with the subtitle Celebrating the Foods and Follies of Professional Football, and what I have now is perhaps my best cover to date. Judge for yourself.
My quest for the perfect cover isn’t the only reason the book isn’t out yet. I experienced some what we’ll call technical problems too. Specifically I discovered that, when it comes to Kindle, iBooks, Nook, and other eBook formats, spending time on page layout is an exercise in futility. Why? Well, about the only thing eReaders have in common is that no two are alike. Screens are all different sizes and content is displayed differently as well. That’s okay for novels but less than ideal for something like a cookbook. Rest assured, 21 Sundays of Fantastic Football Food will still be available digitally and it will look perfectly fine. However, to get the most out of the book, I strongly recommend you fork over (clever cooking pun) the few extra dollars and purchase the print edition. You will be able to do that in the VERY near future. I’ve already ordered a proof copy and I should be able to schedule a release date within the next week. I hope you are as excited as I am. More soon!

Mike S.

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